Marketing Senior Specialist – Business Development Team (Poznań Office)

As part of building the business development team for the Poznań office of VON ZANTHIER & DACHOWSKI, we are looking for an experienced professional to join us as a Marketing Senior Specialist.

Who we are looking for:

We are seeking a candidate who:

• understands business development goals in the professional services sector (especially legal services) and actively supports the creation and implementation of sales strategies;
• has experience in executing marketing activities focused on lead generation (ideally in B2B services);
• is performance-driven – able to plan actions based on specific goals and KPIs, and consistently execute them, understanding that marketing must deliver measurable results;
• has knowledge of Google Ads and SEO at a level that allows effective collaboration with an external agency;
• is well-organized and diligent, capable of planning, coordinating, and executing marketing activities efficiently;
• has a doer mindset – proactive and results-oriented;
• is diplomatic and skilled in establishing initial contact with potential clients, maintaining professionalism in direct and telephone communication, especially when working with the firm’s existing database and contacts;
• can collaborate with different personalities and build strong team relationships;
• has excellent writing and copywriting skills;
• understands project methodology and can define tasks clearly, align with KPIs, and transform projects into structured processes;
• is open to new technologies and digitalization, appreciates agile methodologies, and is ready to support the firm in AI-driven initiatives;
• has a very good knowledge of German and/or English.

Your responsibilities:

• Developing and implementing marketing activities tailored to the firm’s target clients (marketing campaigns and ongoing activities), including selecting appropriate marketing strategies to support business development goals;
• Generating high-quality leads for the firm in collaboration with the team, with a focus on measurable business outcomes;
• Coordinating content marketing activities within the firm, managing the publication process, and measuring results;
• Actively initiating outreach to potential clients (via phone, email, industry events), leveraging the firm’s existing database and contacts while maintaining a long-term relationship and positive brand image;
• Optimizing and managing Google Ads and SEO campaigns by working closely with an external agency and regularly analyzing results;
• Organizing and providing marketing support for client events – from concept development, through logistics and promotion, to evaluating results;
• Creating marketing materials to support the client acquisition process, based on input from the team;
• Managing and developing the firm’s website, suggesting content and functional improvements, and supporting traffic analysis;
• Managing the firm’s social media and newsletter – assisting in creating engaging posts, content marketing, and employer branding strategies, handling publication and comment moderation;
• Managing contacts and databases – co-creating efficient and simple CRM systems to improve client acquisition and service, as well as systematically analyzing and reporting results.

We offer:

• B2B contract.
• Work in our Poznań office in a great location.
• Opportunity to shape marketing activities and implement your own ideas.
• High level of independence in executing tasks.
• Motivational salary system

VON ZANTHIER & DACHOWSKI

Develop your career at the international interdisciplinary law and tax firm VON ZANTHIER & DACHOWSKI. We value subject matter expertise and nurture our personal relationships.

Do you want to carry out interesting national and international projects, develop your skills, earn very well and feel good at work and also after work? Join us.

We create a friendly, close-knit team in which individuality is valued and personal commitment is recognised. Together, we create a culture in which employees and associates have a lot of freedom and real influence on decision-making processes, and participate in the success of the firm.

For 30 years, we have been providing top-quality legal and tax services to clients mainly from Germany, Austria, Switzerland and the Netherlands, as well as to Polish companies with foreign capital.

We advise medium and large companies in various sectors, including energy (RES), manufacturing and services. We offer the creation and structuring of a framework for international business in Poland. In our daily work, we speak Polish, German, and English.

Open-mindedness

We value open-mindedness, a pragmatic approach, flexibility, and a willingness to perform in a wide variety of projects.

Important

All applications received will be carefully scrutinised, but only selected applicants meeting the above criteria will be contacted.